Lacustrine shale has garnered significant attention due to its significant resource potential. The Jurassic shale in the Sichuan Basin is an important target for lacustrine shale exploration in China. However, previous studies have predominantly focused on the Da’anzhai member of the Ziliujing Formation, and little attention has been paid to the shale of other strata. This paper aims to address this gap by investigating the Jurassic Dongyuemiao member in the Sichuan Basin. The study systematically characterizes the geological properties of the Dongyuemiao shale system, reconstructs the paleosedimentary environment, identifies the key factors influencing organic matter (OM) enrichment and physical properties, and assesses its resource potential through comparative analysis. Our results show that the Dongyuemiao shale was deposited in an oxic and semi-humid sedimentary environment characterized by intense weathering conditions. The enrichment of OM in the shale is primarily controlled by redox conditions and salinity, with redox conditions playing the most crucial role in OM accumulation. In terms of pore system characterization, clay mineral-associated pores dominate the pore types in the Dongyuemiao shale, while two types of organic matter-associated pores are also widely observed. The development of framework grain-associated pores is limited and only present in certain siliceous and carbonate minerals. The shales of the Dongyuemiao member and the Da’anzhai member exhibit slight differences in TOC content. However, the kerogen in the Dongyuemiao member displays higher hydrocarbon generation potential, and the Dongyuemiao shale exhibits more favorable pore structure parameters. Overall, the Dongyuemiao shale does not exhibit any significant disadvantages compared to the Da’anzhai shale. Therefore, it deserves greater attention in future exploration endeavors. The research findings presented in this paper provide a solid theoretical foundation for expanding the exploration scope of lacustrine shale in the Sichuan Basin.