To enhance fault characteristics and improve fault detection accuracy in bearing vibration signals, this paper proposes a fault diagnosis method using a wavelet packet energy spectrum and an improved deep confidence network. Firstly, a wavelet packet transform decomposes the original vibration signal into different frequency bands, fully preserving the original signal’s frequency information, and constructs feature vectors by extracting the energy of sub-frequency bands via the energy spectrum to extract and enhance fault feature information. Secondly, to minimize the time-consuming manual parameter adjustment procedure and increase the diagnostic accuracy, the sparrow search algorithm−deep belief network method is proposed, which utilizes the sparrow search algorithm to optimize the hyperparameters of the deep belief networks and reduce the classification error rate. Finally, to verify the effectiveness of the method, the rolling bearing data from Casey Reserve University were selected for verification, and compared to other commonly used algorithms, the proposed method achieved 100% and 99.34% accuracy in two sets of comparative experiments. The experimental results demonstrate that this method has a high diagnostic rate and stability.