The article presents an analysis of the maximum efficiency and maximum load power, which are available to obtain in periodic wireless power transfer (WPT) systems. The numerical computations of the proposed WPT structures are performed using the finite element method and branch current method. Two theoretical models are discussed, i.e., a numerical model with simplified structure and boundary conditions as well as an equivalent circuit model is proposed to solve WPT systems with many magnetically coupled planar coils. A multivariate analysis is performed, which takes into account the variability of the number of turns, distance between a transmitting and receiving coil, and the frequency of an energy source. The outputs, such as overall efficiency, power of the source and power transferred to a load are discussed. The formulas for the load impedance required to maximize the efficiency or load power, which are taking into account the electrical parameters of the system resulting from its geometry, are presented. The results obtained from proposed models are consistent, which confirm the correctness of the adopted circuit model, which is less complex and faster to compute than numerical one. It is also possible to perform a quick assessment of electrical parameters of the analyzed WPT structure, using presented analytical formulas and numerical model or experimental data. The results allow for a detailed discussion of the dependence of the efficiency and power of the WPT system with respect to geometry of spiral coils.