The renewed attention paid to raw earth construction in recent decades is linked to its undoubted sustainability, cost-effectiveness, and low embodied energy. In Italy, the use of raw earth as a construction material is limited by the lack of a technical reference standard and is penalised by the current energy legislation for its massive behaviour. Research experiences, especially transoceanic, on highly performative contemporary buildings made with natural materials show that raw earth can be used, together with different types of reinforcements, to create safe, earthquake-resistant, and thermally efficient buildings. On the basis of experimental data of an innovative fibre-reinforced rammed earth material, energy analyses are developed on a rammed earth building designed for a Mediterranean climate. The paper focuses on the influences that different design solutions, inspired by traditional bioclimatic strategies, and various optimised wall constructions have in the improvement of the energy performance of the abovementioned building. These considerations are furthermore compared with different design criteria aiming at minimising embodied carbon in base material choice, costs, and discomfort hours. Results have shown the effectiveness of using the combination of massive rammed earth walls, night cross ventilation, and overhangs for the reduction of energy demand for space cooling and the improvement of wellbeing. Finally, the parametric analysis of thermal insulation has highlighted the economic, environmental, and thermophysical optimal solutions for the rammed earth envelope.