LAPSE:2023.24760
Published Article
LAPSE:2023.24760
Revenue and Cannibalization: The Effect of Interchangeable Design Confronted Remanufacturing Processing
Feng Fu, Shuangying Chen, Lin Sun
March 28, 2023
Traditional wisdom suggests that the interchangeable design in process system engineering, such as modularity or commonality design, can lower the manufacturing cost and act as a revenue driver. Moreover, the interchangeable design will be efficient in both assembling for new production and disassembling for remanufacturing. As such, interchangeable design confronted remanufacturing processing often involves a balance of revenue from cost drivers and cannibalization effects from remanufacturing. Therefore, this paper studies how the original equipment manufacturers’ (OEMs’) interchangeable design impacts the remanufacturing decisions, as well as the economy and environment. Specifically, we develop two theoretical models, in which an OEM makes a strategic choice relating to design interchangeability when the remanufacturing operations are undertaken by itself (Model O) or outsourced to third-party remanufacturers (Model T). This study finds that, although the optimal level of interchangeability related to the product design in Model T is lower than that in Model O, the optimal quantity of remanufactured products in the latter scenario is always higher. This suggests that remanufacturing outsourcing deters the OEM’s strategic choice on design interchangeability, which may be consistent with the fact that Lexmark makes its products less interchangeable to avoid remanufacturing from third-party remanufacturers (TPRs). Conversely, although the OEM is always less likely to outsource its remanufacturing operations to independent remanufacturers, remanufacturing outsourcing may be more beneficial for the environment, industry, and society. These key insights on the environmental groups or agencies suggest that remanufacturing outsourcing may be more beneficial for the environment, industry, and society and depends on the OEMs’ attitudes towards its profitability loss. Furthermore, to eliminate the above contrasting effects between the OEMs’ profitability and other issues, two possible remedies, including a revenue-sharing contract and subsidy-incentive mechanism, are provided to achieve a “win-win” situation.
Keywords
cannibalization, game theory, interchangeable design, remanufacturing, Renewable and Sustainable Energy
Suggested Citation
Fu F, Chen S, Sun L. Revenue and Cannibalization: The Effect of Interchangeable Design Confronted Remanufacturing Processing. (2023). LAPSE:2023.24760
Author Affiliations
Fu F: School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
Chen S: School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
Sun L: School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China; The Business School, Chengdu University of Technology, Chengdu 610059, China [ORCID]
Journal Name
Processes
Volume
9
Issue
3
First Page
497
Year
2021
Publication Date
2021-03-10
Published Version
ISSN
2227-9717
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PII: pr9030497, Publication Type: Journal Article
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LAPSE:2023.24760
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doi:10.3390/pr9030497
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Mar 28, 2023
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