Abstract
The purpose of this study is to explain the determinants of the process of investing in renewable energy sources (RES) from the perspective of enterprises, with particular emphasis on the strength of their orientation on such strategic issues as sustainable development, orientation towards innovation, as well as the level of maturity of their partnership with the client. The research method was carried out on a sample of 157 industrial enterprises in the food industry. The research process was conducted with the consideration of making these decisions dependent on the strength of companies’ commitment to several strategic issues: sustainable development, innovation orientation, and the maturity of their partnership with the customer. The results of the data analysis collected during the quantitative research show a strong correlation between the level of openness of the organization of the IR 4.0 era to RES and (a) orientation towards sustainable development, (b) orientation towards intelligence, and (c) maturity of strategic partnering with customers.