LAPSE:2023.18068
Published Article

LAPSE:2023.18068
Business Models for Demand Response: Exploring the Economic Limits for Small- and Medium-Sized Prosumers
March 7, 2023
Abstract
The European energy transition increasingly requires flexibility to ensure reliable operation of the electricity system, making use of demand response, a promising concept. With technological advances in the fields of big data analysis and the internet of things, small- and medium-sized prosumers could also provide flexibility services through aggregators. A lot of conceptual work has been conducted recently to formulate business models in this context, but their viability still remains unclear. In this paper, a quantitative validation is conducted of two business models that are frequently proposed in the scientific discussion. The aim of this work is to explore the economic limits of these business models and show under which conditions they can be profitable for small- and medium-sized prosumers. For this purpose, a multi-level contribution margin calculation for several scenarios, customer segments and target markets is conducted. The results show that the profitability for the participation of small loads is still very low under current market conditions. Especially for household consumers, transaction costs are too high to be covered by the revenues. Considering the quantitative results, in the future profitable business cases can only be expected for medium-sized tertiary consumers.
The European energy transition increasingly requires flexibility to ensure reliable operation of the electricity system, making use of demand response, a promising concept. With technological advances in the fields of big data analysis and the internet of things, small- and medium-sized prosumers could also provide flexibility services through aggregators. A lot of conceptual work has been conducted recently to formulate business models in this context, but their viability still remains unclear. In this paper, a quantitative validation is conducted of two business models that are frequently proposed in the scientific discussion. The aim of this work is to explore the economic limits of these business models and show under which conditions they can be profitable for small- and medium-sized prosumers. For this purpose, a multi-level contribution margin calculation for several scenarios, customer segments and target markets is conducted. The results show that the profitability for the participation of small loads is still very low under current market conditions. Especially for household consumers, transaction costs are too high to be covered by the revenues. Considering the quantitative results, in the future profitable business cases can only be expected for medium-sized tertiary consumers.
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Keywords
business model, demand response, economic assessment, flexibility, prosumers
Subject
Suggested Citation
Pressmair G, Amann C, Leutgöb K. Business Models for Demand Response: Exploring the Economic Limits for Small- and Medium-Sized Prosumers. (2023). LAPSE:2023.18068
Author Affiliations
Pressmair G: E7 Energy Innovation & Engineering, 1020 Vienna, Austria [ORCID]
Amann C: E7 Energy Innovation & Engineering, 1020 Vienna, Austria
Leutgöb K: E7 Energy Innovation & Engineering, 1020 Vienna, Austria
Amann C: E7 Energy Innovation & Engineering, 1020 Vienna, Austria
Leutgöb K: E7 Energy Innovation & Engineering, 1020 Vienna, Austria
Journal Name
Energies
Volume
14
Issue
21
First Page
7085
Year
2021
Publication Date
2021-10-29
ISSN
1996-1073
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Original Submission
Other Meta
PII: en14217085, Publication Type: Journal Article
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LAPSE:2023.18068
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https://doi.org/10.3390/en14217085
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Mar 7, 2023
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