LAPSE:2023.4696
Published Article
LAPSE:2023.4696
Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset
February 23, 2023
From the outset of the war in Ukraine, extensive crises in many sectors of the world economy have occurred, with firms offering services and products both online and through physical stores facing serious problems. These problems are mainly related to higher operational costs and the lack of website visibility. For this research study, centralized payment network organizations (CPNs), firms providing online payment services through their networks, were selected and analytical data from their websites were collected for a period of 6 months. The main focus of this research study is to evaluate benefits and the role of social media strategies for CPNs’ digital marketing performance during crisis events and to also assess their utility as a risk-management tool. Following data collection, the authors performed statistical processes (regression and correlation analysis) and stationary modeling with Fuzzy Cognitive Mapping (FCM) tools; finally, dynamic simulations were performed by utilizing Agent-Based Models (ABM). The authors suggest that various variables of CPNs’ social media platforms can aid in improving their digital marketing performance and, using proper analysis, can lead to higher user social engagement, thus rendering social media strategy a useful risk-management tool.
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Keywords
Big Data, centralized payment networks (CPN), crisis, decision support systems, fuzzy applications, innovation process, risk management, social media strategy, strategic digital marketing, sustainable supply chain
Subject
Suggested Citation
Sakas DP, Giannakopoulos NT, Terzi MC, Kamperos IDG, Nasiopoulos DK, Reklitis DP, Kanellos N. Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset. (2023). LAPSE:2023.4696
Author Affiliations
Sakas DP: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Giannakopoulos NT: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Terzi MC: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens
Kamperos IDG: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Nasiopoulos DK: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Reklitis DP: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Kanellos N: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens
Giannakopoulos NT: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Terzi MC: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens
Kamperos IDG: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Nasiopoulos DK: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Reklitis DP: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens [ORCID]
Kanellos N: BICTEVAC LABORATORY—Business Information and Communication Technologies in Value Chains Laboratory, Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athens
Journal Name
Processes
Volume
10
Issue
10
First Page
1995
Year
2022
Publication Date
2022-10-02
Published Version
ISSN
2227-9717
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Original Submission
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PII: pr10101995, Publication Type: Journal Article
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LAPSE:2023.4696
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doi:10.3390/pr10101995
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Feb 23, 2023
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