Abstract
A reasonable profit distribution mechanism is the foundation for the formation and stability of the logistics alliance. On the basis of traditional influencing factors such as marginal contribution, resource input efficiency and risk-taking, the influence of communication structure restrictions and task completion quality on the profit distribution of logistics alliance was further considered in this paper. Then, a two-stage profit distribution model for logistics alliance with two types of communication structures was constructed. According to this model, the initial distribution uses the vertical projection method weighting each influencing factor to form the distribution scheme of modified Shapley value and Average Tree solution; the secondary distribution further modifies the initial distribution scheme based on the fuzzy comprehensive evaluation of the logistics task completion quality, and forms the final distribution scheme. The example analysis shows that the profit distribution model established in this paper is more fair and feasible, which can effectively avoid the “hitchhiking” phenomenon, and can motivate members to work hard to complete the logistics task. In addition, the model can provide a method for the distribution of benefits for alliances with limited communication structures.