LAPSE:2023.4289
Published Article
LAPSE:2023.4289
Value Configurations for Data and Connectivity Solutions in Digitalized Future Factories
Solmaz Mansoori, Iqra Sadaf Khan, Petri Ahokangas, Marja Matinmikko-Blue, Harri Haapasalo, Seppo Yrjölä
February 22, 2023
The ongoing Industry 4.0 transformation places significant pressures on how businesses create and capture value. Technological advancements such as next-generation mobile communications are reshaping the business ecosystem of Industry 4.0, resulting in emerging business opportunities for new players, such as local operators, to collaborate and compete with mobile communications companies that are implementing I4.0. These changes raise the need to explore emerging business opportunities concerning the digitalization of future factories. New data and connectivity services are introduced to serve the needs of rapidly increasing machine-type communications that rely on connectivity, primarily through the fifth generation (5G) mobile solutions provided by local operators. Thus, this paper outlines the potential value configurations for data and connectivity solutions by identifying, matching, and bridging the utilizable resources and addressable needs within the factory processes. The research applies an exploratory approach and uses the Gioia method to analyze qualitative data of a single case. The study follows the connectivity-content-context-commerce typology (4C) of Internet business models to structure, analyze, and classify the identified needs and resources in future factories from the perspective of the local operator. The findings show that the content layer of 4C business model typology is the most dominant among data and connectivity-based needs and resources of future factories. The paper contributes by presenting four alternative value configurations for digitalization for local operators in the future factory context: the product, component, platform, and complementary businesses. The results suggest content- and context-specific businesses carries foremost business potential for local operators, however quantitative validation will bring fruitful research avenues. Multiple case studies and different data collection methods may also be considered in future studies.
Keywords
5G, business ecosystem, digitalization, future factories, Industry 4.0, local operator, value configuration
Suggested Citation
Mansoori S, Khan IS, Ahokangas P, Matinmikko-Blue M, Haapasalo H, Yrjölä S. Value Configurations for Data and Connectivity Solutions in Digitalized Future Factories. (2023). LAPSE:2023.4289
Author Affiliations
Mansoori S: Industrial Engineering and Management (IEM), University of Oulu, FI-90014 Oulu, Finland [ORCID]
Khan IS: Industrial Engineering and Management (IEM), University of Oulu, FI-90014 Oulu, Finland
Ahokangas P: Martti Ahtisaari Institute (MAI), Oulu Business School (OBS), University of Oulu, FI-90014 Oulu, Finland [ORCID]
Matinmikko-Blue M: Centre for Wireless Communications (CWC), University of Oulu, FI-90014 Oulu, Finland
Haapasalo H: Industrial Engineering and Management (IEM), University of Oulu, FI-90014 Oulu, Finland [ORCID]
Yrjölä S: Nokia, FI-90620 Oulu, Finland
Journal Name
Processes
Volume
9
Issue
12
First Page
2233
Year
2021
Publication Date
2021-12-11
Published Version
ISSN
2227-9717
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Original Submission
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PII: pr9122233, Publication Type: Journal Article
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LAPSE:2023.4289
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doi:10.3390/pr9122233
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Feb 22, 2023
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