The development model of the coal-measure source rock may be different from that of the lacustrine source rock. The depositional environment of the coal-measure source rock is dominated by weak oxidation and weak reduction, and the majority of the organic material originates from terrestrial higher plants. Taking the Jurassic coal-measure source rock in the Kuqa Depression as the research object, the geochemical characteristics of the source rock are comprehensively analyzed, the primary controlling elements of source rock development are made clear, and the development model of the coal-measure source rock is established. This study contributes to the field of source rock prediction and oil and gas exploration. The lithology of the coal-measure source rock in the Kuqa Depression is mainly mudstone, carbonaceous mudstone, and coal, which are medium- to good-quality source rocks, and the organic matter type is mainly II2 and III. Terrestrial organic matter is a key factor in controlling the formation of coal-measure source rocks, and the sedimentation rate also has a certain influence. The redox degree of the depositional environment, water salinity, and clay mineral content has little influence on the development of coal-measure source rocks. By integrating the main control factors, the development model of the coal-measure source rock is established. It is considered that the development model and distribution characteristics of the coal-measure source rock are different from the traditional understanding of lacustrine source rocks, and it is pointed out that the coal-measure source rock in the gentle slope zone is more developed than the sag area.