In recent years, the role of digital enterprises in the global economy has been growing. The issue of assessing their impact on social aspects is noticeable. The aim of the article is to show social impact as a key factor in the development of digital business models. The Analytic Hierarchy Process (AHP) method used and the criteria for social impact assessments based on heuristic methods allowed for the components of business models that relate to social impact to be ranked, and subsequently for socially oriented enterprises functioning in the digital economy to be ranked. The companies selected for the research are understood by the authors as digital business models, the concept of which is embedded in a pro-social management intention. Purposive sampling, which in this situation was considered to be the most effective in terms of the objective of the paper, was applied. The literature review, analyses and heuristic research have demonstrated that the social factor in modern applications is a driver of value creation and is conducive to social profit. The ranking of the criteria responsible for shaping the social impact of digital business models showed that the most important ones are value proposition (pro-social), social profit and economic profit. This means a strong relationship between social and economic aspects.