Abstract
This paper focuses on the issue of energy efficiency management in the region of Prešov self-governing region (PSR), Slovakia, as the energy market is liberalized and the behavior of electricity consumers is influenced not only by conventional but also by alternative suppliers of this type of energy. Based on the statistical evaluation of a questionnaire survey focused on the emotional, behavioral, and cognitive behavior of consumers, a model of optimization of system processes of energy efficiency management at the regional level is presented. A one-way ANOVA and t-test were used to determine statistically significant differences, and Pearson’s correlation coefficient was used to determine a statistically significant relationship. Based on the obtained results, a suitable candidate for efficient electricity management is an employee aged 36 to 50 with a technical focus. The proposed model of optimizing the processes of energy management efficiency at the regional level can also be applied to the supraregional level in the understanding of the geographical division of the European Union, where the same legislative regulations are applied within the liberalized electricity market.