In this work, the power draw and shear profile of a novel in-line rotor-stator mixer were studied experimentally and the laminar flow regime was simulated. The power draw of the rotor-stator mixer was investigated experimentally using viscoplastic shear-thinning fluid and the results of the obtained power consumptions were verified through simulations. The power draw constant and Otto-Metzner coefficient were determined from the result of experimental data and through simulations. A new method is suggested for the determination of the Otto-Metzner coefficient for the Herschel−Bulkley model and the term efficiency is introduced. It was shown that the proposed method can be applied successfully for the prediction of the Otto-Metzner coefficient for the mixing of viscoplastic shear-thinning fluids. The effect of geometry and rotor speed on power consumption and shear rate profile in the investigated mixer is discussed from the results of the simulations. It was found that numerical methods are a convenient tool and can predict the power draw of the in-line rotor-stator mixer successfully.