Strategies for meeting Sustainable Development Goal 7 of providing access to electricity for all recognize the important role that off-grid solutions will need to play. Mini-grids will from part of this response, yet little data exists on household demand from these customers. Predicting demand accurately is a crucial part of planning financially viable mini-grid systems, so it is important to understand demand as fully as possible. This paper draws on metered data from two solar PV diesel hybrid mini-grid sites in Tanzania. It presents an analysis of load profiles from the different sites and categorizes households by demand characteristics. The paper then combines load profile data with household demographic and electrical asset ownership data to explore factors behind distinct load profile patterns of use. It concludes that load profiles are determined by a complex mix of appliance ownership, occupancy, and socio-economic status.