Abstract
Power-to-X is an upcoming sector-coupling technology that can play a role in the decarbonisation of energy systems. The aim of this study was to widen the current knowledge of strengths, weaknesses, opportunities, and threats (SWOT) of this innovative technology in the Danish context by utilizing the analytic hierarchy process (AHP) to evaluate and compare perception of academic and industrial experts. The results of this analysis indicate that the external factors such as current policy framework are more important than the internal technology related factors. Further, positive factors predominate negative ones, with academic experts indicating strengths as the most important category and practitioners’ opportunities. All experts consider the country being a P2X knowledge hub as one of the most important factors, and in the given context of the Danish energy system, wind developments and Danish industrial environment, seizing this opportunity could be the biggest enabler for P2X success.