Abstract
The main goals of the article are: (a) presentation of the wine traditions of the region in the context of the concept of path dependence and wastescapes, as well as their impact on the spatial, social and promotional aspect of wine making; (b) identification and characteristics of the vineyards in Lubuskie Region in 2021; and (c) linking wine traditions with creating the identity of the region and implementing activities supporting its development. A case study was performed in accordance with the triangulation of research methods and techniques: (1) analysis of existing data and relating them to the activities of vineyards; (2) covert participant observation technique; and (3) qualitative field interviews with vineyard owners or managers. The vineyards of the Lubuskie Region are an important tourist attraction and local wines enrich the local food offers. However, the scale of production, still being rather small, comes with higher costs of obtaining the final product. At the social level, wine-growing activity presents a great deal of value and importance, and appears to be a reflection of positive endeavours. Wine making in the region is a complex example of contemporary cultural and social processes that are only just beginning to be observed in area.