Nowadays photovoltaic trade in Poland is growing rapidly due to contemporary challenges in sustainable energy. The first Polish photovoltaic firms were established in the second decade of XXI century. It was the answer of looking for new innovative energy sources including solar energy. It was necessary to change the structure of energy sources in Poland mainly based on carbon and oil & gas. The aim of this article was the identification and assessment the key opportunities and barriers to photovoltaic industry enterprises in Poland in the context of technology entrepreneurship under conditions of information asymmetry. The paper was prepared based on the results of qualitative research using the case study method. A comparative analysis was performed based on results of a study of four purposefully selected enterprises. All of them are SMEs. The research was done in 2021. The case study method allowed for comparing the analysed enterprises in pairs, which is discussed more extensively further on in the text. The research performed will lead to conclusions and recommendations for the photovoltaic sector enterprises in Poland which will allow them to act more effectively and efficiently in conditions of competing on the global market. This paper contains the characteristics of photovoltaic trade in Poland, its macro and micro environment, the opportunities and threats of this trade and key strengths and weaknesses of characterized photovoltaic enterprises in Poland. Finally, the conclusion and recommendations of discussed Polish photovoltaic trade firms in future are evaluated.