We surveyed more than 1,000 randomly sampled, out-of-state tourists at Delaware, USA beaches in 2007. After providing respondents with wind turbine project photo-simulations at several distances, we inquired about the effect development would have on visitation. Approximately one-quarter stated that they would switch beaches if an offshore wind project was located 10 km from the coast, with avoidance diminishing with greater distance from shore. Stated avoidance is less than: avoidance with a fossil fuel power plant located the same distance inland; attraction to a beach with offshore wind turbines; and the percentage stating they would likely pay to take a boat tour.