Laboratory experiments were conducted to measure entrained air bubble penetration depth and dilution of a dense vertical unconfined plunging jet to evaluate its performance as an outfall to dilute brine from desalination plants as well as a means to aerate water column. Experiments involved neutrally buoyant or dense plunging jets discharging in quiescent receiving water. The density difference between effluent and receiving water, the plunging jet length (height above water surface), and the receiving water salinity were varied in the experiments. Observed penetration depth for neutrally buoyant jets was somewhat greater than previously reported, and increased modestly with jet density. Increasing density also resulted in an increasing number of fine bubbles descending together with the dense plume. These observations can help guide the design of plunging jets to mitigate anoxic conditions in the water column when brine is introduced to a receiving water body, as with seawater desalination.