In opportunistic device-to-device (D2D) networks, the epidemic routing protocol can be used to optimize the message delivery ratio. However, it has the disadvantage that it causes excessive coverage overlaps and wastes energy in message transmissions because devices are more likely to receive duplicates from neighbors. We therefore propose an efficient data dissemination algorithm that can reduce undesired transmission overlap with little performance degradation in the message delivery ratio. The proposed algorithm allows devices further away than the k-th furthest distance from the source device to forward a message to their neighbors. These relay devices are determined by analysis based on a binomial point process (BPP). Using a set of intensive simulations, we present the resulting network performances with respect to the total number of received messages, the forwarding efficiency and the actual number of relays. In particular, we find the optimal number of relays to achieve almost the same message delivery ratio as the epidemic routing protocol for a given network deployment. Furthermore, the proposed algorithm can achieve almost the same message delivery ratio as the epidemic routing protocol while improving the forwarding efficiency by over 103% when k≥10.