Tensile strength is one significant parameter involved in tensile fracture in soil mechanics. In this paper, a stress-controlled, uniaxial, direct-tension test apparatus was developed to investigate the tensile properties of soils. A limited number of investigations have examined the impact of anisotropy and loading interval on the tensile strength of undisturbed loess. The deformation and strains generated were also examined during the tests. It was revealed that anisotropy was an important factor affecting tensile strength of undisturbed loess, and the effect of loading interval on tensile strength significantly depended on water content. It was negligible while the water content was below the plastic limit. However, when the water content was above the plastic limit, the loading interval not only affected the tensile strength, but also the failure displacement and stiffness response of the soil. Two patterns of tensile fracture were summarized and discussed. Moreover, an empirical constitutive relation was proposed to describe the stress-strain relationship of undisturbed loess and its robustness was validated by the experimental data.