At Procter and Gamble, innovation is based on a framework of Irresistible Superiority [1] that utilizes five complementary components – Products, Packages, Communication, Retail Execution, and Value. Increasing-ly, the computational techniques heavily leveraged with-in the Process Systems Engineering community are play-ing a leading role in delivering these five vectors, and they become increasingly valuable as we aim to deliver products in more exploratory consumer spaces – where combining high-volume data, advanced modeling, and quantified uncertainty will allow us to discover and deliv-er better products faster than ever before...