LAPSE:2023.25919
Published Article
LAPSE:2023.25919
Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry
March 31, 2023
Investments in renewable energy sources are an important direction in the development of modern economies. Motivating organizations to include appropriate investments in their development strategies becomes an essential issue. It seems clear that organizations need to see the long-term benefits of such investments in order to follow this trend. This article presents a thesis that assumes that from the microeconomic perspective, such investments are conducive to the implementation of various goals of the organization, causing the phenomenon of resonance in spheres such as the implementation of the sustainable development strategy, the level of innovation in the organization, brand image, and brand equity. The survey method was carried out on a sample of 143 industrial companies in the food industry in order to verify the hypotheses based on previous examples. Among the most important findings, it should be noted that investments in renewable energy sources make a significant contribution to building the market position of enterprises, in particular, to the level of innovation, creating value in a sustainable enterprise, and achieving goals in the area of creating a positive brand image and brand equity. The findings show that investing in renewable energy is compatible with the organization’s different goals.
Keywords
brand equity, brand image, creating value in a sustainable enterprise, innovation, innovativeness, Renewable and Sustainable Energy, renewable energy sources, sustainable development
Suggested Citation
Liczmańska-Kopcewicz K, Pypłacz P, Wiśniewska A. Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry. (2023). LAPSE:2023.25919
Author Affiliations
Liczmańska-Kopcewicz K: Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Torun, ul. Gagarina 13a, 87-100 Torun, Poland [ORCID]
Pypłacz P: Faculty of Management, Czestochowa University of Technology, Armii Krajowej 19B, 42-201 Czestochowa, Poland [ORCID]
Wiśniewska A: Faculty of Management, University of Warsaw, ul. Szturmowa 1/3, 02-678 Warszawa, Poland [ORCID]
Journal Name
Energies
Volume
13
Issue
17
Article Number
E4285
Year
2020
Publication Date
2020-08-19
Published Version
ISSN
1996-1073
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Original Submission
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PII: en13174285, Publication Type: Journal Article
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LAPSE:2023.25919
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doi:10.3390/en13174285
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Mar 31, 2023
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