In the Industrial Internet of Things (IIoT), non-orthogonal multiple access (NOMA) has emerged as a viable multiple access method due to its superior efficiency. In this paper, a new power allocation technique for NOMA-enabled IIoT devices is presented with trade-offs between increasing energy efficiency and decreasing power consumption. We present a joint optimization of transmission rate and energy harvesting in simultaneous wireless information and power transfer (SWIPT) NOMA-enabled IIoT devices. With the power splitting (PS) approach, we examine how to improve overall transmission rate and harvested energy, simultaneously, while fulfilling the minimum rate and harvested energy needs of each IIoT device in a SWIPT-enabled NOMA system. An objective function is established by adding transmission rates obtained from information decoding and the transformed throughput from energy harvesting. The combination of management approaches with Industry 4.0 technology provides a viable strategy to decrease industrial production’s energy use. Several performance metrics may be utilized to study manufacturing process optimization. The efficiency of production equipment may be measured by looking at the overall effectiveness (OE) of the equipment in use. We divide the non-convex optimization problem into two sub-problems, based on the Lagrangian duality method, and solve them to find the optimal solution for the non-convex problem. The approach is validated based on physical layer parameter settings that represent potential factory of the future scenarios. Simulation results confirm the effectiveness of the presented method in a SWIPT-enabled NOMA system, provide considerable performance gains over the classic rate maximization strategy, and demonstrate the energy efficiency of the presented method compared with the conventional system. The results show huge potential of our solutions to reduce the future huge energy demand related to factory automation.