Contents for businesses are created to achieve something. However, in this current era enterprises are focused on creating content to improve their ranking on search engines. Moreover, it is important that as a professional Wikipedia writers you build your content around the customer’s persona and the requirements of the market. Otherwise viewers are going to get repelled away after witnessing that no solution that fits their desires and needs is being offered. Do you think there are any other methods to create purposeful content? And if yes then what might those be?