Fluid−solid adsorption processes are mostly governed by the adsorbate transport in the solid phase and surface diffusion is often the limiting step of the overall process in microporous materials such as zeolites. This work starts from a concise review of concepts and models for surface transport and variable surface diffusivity. It emerges that the phenomenon of hindered surface diffusion for monolayer adsorption, which is common in zeolites, and models able to fit a non-monotonic trend of surface diffusivity against adsorbate solid phase concentration, have received limited attention. This work contributes to the literature of hindered diffusion by formulating a time-dependent equation for surface diffusivity based on fractal dynamics concepts. The proposed equation takes into account the contributions of both fractal-like diffusion (a time-decreasing term) and hopping diffusion (a time-increasing term). The equation is discussed and numerically analyzed to testify its ability to reproduce the possible different patterns of surface diffusivity vs. time.