The need to transition to more sustainable and renewable technology has resulted in a focus on cellulose nanofibrils (CNFs) and nanocrystals (CNCs) as one of the materials of the future with potential for replacing currently used synthetic materials. Its abundance and bio-derived source make it attractive and sought after as well. CNFs and CNCs are naturally hydrophilic due to the abundance of -OH group on their surface which makes them an excellent recipient for applications in the medical industry. However, the hydrophilicity is a deterrent to many other industries, subsequently limiting their application scope. In either light, the increased rate of progress using CNCs in advanced materials applications are well underway and is becoming applicable on an industrial scale. Therefore, this review explores the current modification platforms and processes of nanocellulose directly as functional materials and as carriers/substrates of other functional materials for advanced materials applications. Niche functional attributes such as superhydrophobicity, barrier, electrical, and antimicrobial properties are reviewed due to the focus and significance of such attributes in industrial applications.